Because of direct-response television's association with somewhat questionable pitches and get-rich-quick schemes, DRTV spending continues to decline.

Question

Quizplus · Accepted Answer

DRTV (Direct Response Television) spending has actually been increasing, especially with the rise of digital platforms and the ability to directly track the effectiveness of advertising. DRTV has evolved beyond its early stereotypes and is used by a wide range of reputable companies for products and services.

Because of Direct-Response Television's Association with Somewhat Questionable Pitches and Get-Rich-Quick