When companies fully adapt their advertising messages to local markets,they follow a strategy of ________.

Question

Quizplus · Accepted Answer

When companies fully adapt their advertising messages to local markets, they are following a strategy of communication adaptation. This involves changing the messaging and communication style to cater to the specific needs and preferences of the local market, while keeping the core product or service the same. The other options listed (communication extension, product invention, straight product extension, and product adaptation) refer to different types of international marketing strategies, but they do not specifically address the issue of adapting advertising messages to local markets.

When Companies Fully Adapt Their Advertising Messages to Local Markets,they