Straight product extension refers to marketing a product as is and finding customers for it.

Name: Straight product extension refers to marketing a product as is and finding customers for it.
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

Straight product extension is a marketing strategy that involves launching a product as is into new markets without making any changes to the product itself. The company assumes that the product will be accepted by the new set of consumers and relies on marketing efforts to attract new customers.

Straight Product Extension Refers to Marketing a Product as Is