The first step in strategic planning is to ________.
A)set objectives and goals
B)develop the business portfolio
C)define the company mission
D)plan marketing strategies
E)identify a problem

Question

Quizplus · Accepted Answer

Defining the company mission is typically the first step in strategic planning. It establishes the overall purpose and direction of the organization, which then informs the development of objectives, goals, and strategies. Developing the business portfolio and planning marketing strategies are subsequent steps in the strategic planning process. Identifying a problem may lead to strategic planning, but it is not necessarily the first step.

The First Step in Strategic Planning Is to ________