A(n)________ defines a business in terms of satisfying basic customer needs.
A)market-oriented mission statement
B)product-oriented mission statement
C)technology-oriented mission statement
D)environment-oriented mission statement
E)strategic plan

Question

Quizplus · Accepted Answer

A market-oriented mission statement is focused on meeting the needs and wants of customers. It defines the business in terms of satisfying basic customer needs, such as providing high-quality products or excellent service. This type of mission statement helps to ensure that the company remains customer-focused and is driven by the needs of its target market.

A(n)________ Defines a Business in Terms of Satisfying Basic Customer