When dealing with a ________,managers must decide whether to invest in it in an attempt to build it into a star or cash cow,or whether to phase it out.
A)star
B)dog
C)question mark
D)cash cow
E)cat

Question

Quizplus · Accepted Answer

The correct answer is "question mark." In the context of the BCG matrix, a question mark (also known as a problem child) represents a business unit that has a small market share in a rapidly growing market. Managers face the decision of investing resources to increase its market share (hoping to turn it into a star and eventually a cash cow) or phasing it out if the required investment is deemed too high or risky.

When Dealing with a ________,Managers Must Decide Whether to Invest