Jill Reno has researched new markets and has decided which segments to enter. Next she should decide what ________ her company's offerings should occupy in those segments.

Question

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Positioning refers to the place a product or service occupies in the mind of the target customer. After identifying the target segments, Jill Reno should determine the position her company's offerings should have in those segments to effectively differentiate them from competitors and appeal to the targeted customers.

Jill Reno Has Researched New Markets and Has Decided Which