The four Ps concept takes the seller's or marketer's view of the market. What are the buyer's four Cs?
A)convenience, cost, competition, and communication
B)customer solution, customer cost, convenience, and communication
C)customer solution, customer satisfaction, convenience, and communication
D)customer satisfaction, customer value, convenience, and customer relationships
E)customer solution, customer value, convenience, and communication

Question

Quizplus · Accepted Answer

The buyer's four Cs are customer solution, customer cost, convenience, and communication, which align with the seller's four Ps: product, price, place, and promotion.

The Four Ps Concept Takes the Seller's or Marketer's View