The final step in the marketing control process is taking corrective action to erase any gaps between goals and performance.

Question

Quizplus · Accepted Answer

The final step in the marketing control process is indeed taking corrective action to address any discrepancies between goals and performance. This enables marketers to identify and address any issues in their marketing strategies, products, or services before they have a significant impact on their target audience. Taking corrective action helps organizations to foster continuous improvement in their marketing programs and achieve their desired results.

The Final Step in the Marketing Control Process Is Taking