The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.

Question

Quizplus · Accepted Answer

The marketing concept is centered around identifying the needs and wants of target group customers and fulfilling them more effectively and efficiently than competitors. This involves focusing on customer satisfaction and building long-term relationships with customers. Option A (demands) is incorrect because customers' demands are part of their needs and wants. Options C (innovations), D (personal benefits), and E (social benefits) are not direct components of the marketing concept.

The Marketing Concept Recognizes That Organizations Thrive from Day to Day