Which of the following is a sustainable marketing principle?

Question

Quizplus · Accepted Answer

Customer-value marketing is a sustainable marketing principle because it focuses on understanding and meeting the needs and wants of the customer, while also considering the long-term impact on society and the environment. This approach acknowledges that meeting customer needs must be done in a way that benefits all stakeholders and does not harm the planet or society as a whole.

Which of the Following Is a Sustainable Marketing Principle