A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.

Question

Quizplus · Accepted Answer

The fact that the promoted brand of flu medicine is virtually identical to the store-branded product indicates that it does not add much functional value. Thus, the promotion for the branded flu medicine likely adds only psychological value, such as through advertising and perceived prestige of the brand.

A Heavily Promoted Brand of Flu Medicine Sells for Much