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Karl Lagaros, a Marketing Critic, Is Concerned About the Pervasiveness

Question 95

Multiple Choice

Karl Lagaros, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and emails to unwanted direct mail and catalogues to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.


A) high advertising and promotion costs
B) cultural pollution
C) deceptive practices
D) false wants and too much materialism
E) the balance between private goods and social goods

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