Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

Question

Quizplus · Accepted Answer

A corporate marketing ethics policy provides clear guidelines for employees to make ethical decisions in difficult situations. A company value statement, mission statement, and vision statement are all important for guiding the overall direction of the organization, but they may not provide specific guidance on ethical dilemmas. A financial statement is a report of the organization's financial performance and does not provide guidance on ethical decision-making.

Monica Carey Is a Conscientious Marketing Manager