Cause-related marketing is ________.
A)a response to customer needs
B)a primary form of environmental awareness
C)a primary form of corporate giving
D)a response to corporate political problems
E)an attempt to influence customers' core beliefs

Question

Quizplus · Accepted Answer

Cause-related marketing is primarily a form of corporate giving where companies align themselves with social causes to enhance their brand image and appeal to socially conscious consumers.

Cause-Related Marketing Is ________