ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event in order to appeal to which type of public?

Question

Quizplus · Accepted Answer

By sponsoring the New York City Marathon, ING is most likely aiming to appeal to a general public audience, as the event has a large and diverse fan base from all over the world. The sponsorship can help increase brand recognition and awareness among a wide range of people.

ING, an International Insurance and Financial Services Company, Is the Primary