Norma Bernanke is a marketer at a pharmaceutical company that has just developed a new medication to treat asthma. Which of the following components of the political environment should Norma be most concerned with as her company begins to develop a marketing plan for the new product?

Question

Quizplus · Accepted Answer

The Food and Drug Act is the most relevant component of the political environment that Norma should be concerned about when developing a marketing plan for a new medication. This act regulates the testing, manufacturing, and labeling of all drugs sold in the United States. It requires pharmaceutical companies to obtain approval from the Food and Drug Administration (FDA) before marketing any new drug or medical device. Therefore, it is essential for Norma to ensure that her company complies with all FDA regulations and guidelines when developing a marketing plan for the new asthma medication.

Norma Bernanke Is a Marketer at a Pharmaceutical Company That