Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)________ approach to the marketing environment.
A)reactive
B)proactive
C)adversarial
D)passive
E)team work

Question

Quizplus · Accepted Answer

A proactive approach means that the firm is taking active steps to shape and influence its marketing environment. By hiring lobbyists to influence legislation in the firm's favor, the firm is taking proactive steps to shape the marketing environment to its advantage. The other options (reactive, adversarial, passive, team work) do not accurately describe the firm's approach in this scenario.

Assume That You Are a Manager at a Firm That