Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A)observational research
B)focus groups
C)personal interviews
D)Internet surveys
E)questionnaires

Question

Quizplus · Accepted Answer

Observational research involves observing and recording behavior or actions of individuals in a natural setting. This method can provide information that people are unwilling or unable to provide through other methods such as surveys or interviews. For example, observing how customers interact with a product or display in a store can provide insights that may not be captured through self-reported data.

Which Method Could a Marketing Researcher Use to Obtain Information