Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is small,a researcher would be most concerned about which of the following?
A)finding a representative sample
B)generalizing from the results
C)administering the questions
D)orchestrating cooperation among participants
E)finding enough secondary data to support the findings

Question

Quizplus · Accepted Answer

With a small sample size, generalizing from the results becomes difficult as the sample might not represent the larger population accurately. The other options are not as crucial with a small sample size. Administering questions, orchestrating cooperation, and finding secondary data can be managed with a small group. Finding a representative sample is typically more important for larger sample sizes.

Focus Group Interviewing Has Become One of the Major Marketing