Patti Love is making a presentation to the owners of her company. She is trying to convince them to conduct some current marketing research. Which of the following would be excluded from her argument to conduct marketing research?

Question

Quizplus · Accepted Answer

Measuring the effectiveness of pricing and accounting is not a typical area of focus for marketing research. While pricing and accounting may have an impact on marketing, they are more often addressed through financial analysis and accounting practices. The other options are all legitimate areas where marketing research can provide valuable insights.

Patti Love Is Making a Presentation to the Owners of Her