Nathan Eguakun owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is a source of primary data that Nathan might use?

Question

Quizplus · Accepted Answer

Online questionnaires are a source of primary data because they involve collecting new data directly from potential customers or respondents. Secondary data, as mentioned in the question, refers to data that is already collected and available for analysis. Yankelovich's Monitor, commercial online databases, and web search engines are all sources of secondary data. Local chambers of commerce may provide information about the local market, but it is not considered primary data as it is not collected directly by Nathan.

Nathan Eguakun Owns a Regional Chain of Drug Stores