Tasoula Jeannopoulos has a limited budget for the market research she needs to conduct; however, the sample size for her research is quite large. Which of the following methods of contact would provide Tasoula with the most cost-effective way to reach a large sample of potential customers?

Question

Quizplus · Accepted Answer

Internet surveys would provide Tasoula with the most cost-effective way to reach a large sample of potential customers as they can be easily distributed and completed online, eliminating the need for printing and postage costs.

Tasoula Jeannopoulos Has a Limited Budget for the Market Research