Good marketing intelligence cannot help marketers gain insights into how consumers talk about and connect with their brands. These insights can only be gleaned through exploratory research.

Question

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Good marketing intelligence can certainly provide insights into how consumers are talking about and connecting with a brand, through techniques such as social listening, online monitoring, and data analysis. However, exploratory research, which involves direct engagement with consumers through methods such as focus groups, interviews, and surveys, can provide deeper, richer insights that may not be apparent through more passive forms of research.

Good Marketing Intelligence Cannot Help Marketers Gain Insights into How