________ are groups to which an individual wishes to belong, as when a teenage hockey player hopes to play someday for the Canadian Olympic Hockey team.
A)Membership groups
B)Aspirational groups
C)Leading adopter groups
D)Leisure groups
E)Social class groups

Question

Quizplus · Accepted Answer

Aspirational groups are the groups to which an individual wishes to belong. In this case, the teenage hockey player aspires to belong to the Canadian Olympic Hockey team. Membership groups refer to the groups to which an individual currently belongs. Leading adopter groups refer to the first groups to adopt a new product or idea. Leisure groups refer to groups that individuals belong to for leisure activities. Social class groups refer to groups based on social status or income level.

________ Are Groups to Which an Individual Wishes to Belong