Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
A)brand perception
B)product image
C)brand personality
D)new product
E)brand equity

Question

Quizplus · Accepted Answer

The specific mix of human traits that may be attributed to a particular brand is known as brand personality, as mentioned in the question. Therefore, option C is the correct choice. Option A (brand perception) and option B (product image) are related to the overall perception or image of a brand, but not specifically to the personality traits associated with it. Option D (new product) and option E (brand equity) are not relevant to the question.

Researchers Found That a Number of Well-Known Brands Tended to Be