Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.
A)alternative evaluation
B)subliminal
C)perceptual
D)innovative
E)comparative

Question

Quizplus · Accepted Answer

Subliminal advertising refers to marketing messages that are presented below the threshold of conscious awareness, meaning that consumers may not even realize they are being exposed to them. This can create concern for some consumers who worry that these messages could affect their behavior or decision-making without them realizing it.

Some Consumers Worry That They Will Be Affected by Marketing