Marketers describe the way the consumer processes information to arrive at brand choices as ________.
A)alternative evaluation
B)information search
C)purchase decision
D)situational factors
E)post-purchase dissonance

Question

Quizplus · Accepted Answer

Alternative evaluation is the process by which consumers compare and evaluate various brands or products based on the information they have gathered during information search.

Marketers Describe the Way the Consumer Processes Information to Arrive