The first step of the business buying process is ________.
A)general need description
B)supplier search
C)proposal solicitation
D)problem recognition
E)order-routine specification

Question

Quizplus · Accepted Answer

The first step in the business buying process is problem recognition, where a buyer recognizes a problem or need that can be solved by purchasing a product or service. This can be triggered by internal factors such as outdated equipment or external factors such as changes in market conditions. After the problem is recognized, the buyer moves on to the next steps of the process such as general need description, supplier search, and proposal solicitation.

The First Step of the Business Buying Process Is ________