Consumers do not use a simple and single alternative evaluation process in all buying situations.

Name: Consumers do not use a simple and single alternative evaluation process in all buying situations.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Consumers vary in terms of their decision-making processes depending on a variety of factors such as the level of involvement, purchase situation, and individual factors. Therefore, they do not always use the same evaluation process.

Consumers Do Not Use a Simple and Single Alternative Evaluation