Buyer and seller are more dependent upon each other in the business buying process than in the consumer buying process.

Question

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In the business buying process, the buyer and seller usually have closer relationships and often rely on each other for success in their respective businesses. This is because the business buyer is looking for products or services that can directly impact their own operations and the success of their business. In contrast, in the consumer buying process, the buyer and seller may have less dependence on each other as the purchase decision is often more based on personal preferences and less impact on their daily lives.

Buyer and Seller Are More Dependent Upon Each Other in the Business