Of the different types of buying situations,the modified rebuy presents the fewest decisions for a business buyer to make.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buyer may have to make some new decisions or modify existing decisions, such as selecting a new supplier or changing product specifications. Therefore, it requires more decision-making than a straight rebuy situation but fewer than a new task situation.

Of the Different Types of Buying Situations,the Modified Rebuy Presents