The buying centre is not a fixed or formally identified unit within an organization.

Name: The buying centre is not a fixed or formally identified unit within an organization.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The buying centre is a group of individuals involved in the decision-making process for purchasing goods or services, but it is not always a formally identified unit within an organization. The size and composition of the buying centre can also vary depending on the complexity of the purchase decision.

The Buying Centre Is Not a Fixed or Formally Identified