Cultural factors exert a broad and deep influence on consumer behaviour.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

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The Answer of Cultural factors exert a broad and deep influence on consumer behaviour.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

Cultural Factors Exert a Broad and Deep Influence on Consumer