Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users and regular users of a product.This method of segmentation is called ________.
A)user status
B)usage rate
C)benefit
D)behaviour
E)loyalty status

Question

Quizplus · Accepted Answer

This method of segmentation is called user status, which divides the market based on different levels of usage of a product or service. The different groups include nonusers, ex-users, potential users, first-time users, and regular users. This segmentation helps in targeting specific groups with relevant marketing strategies.

Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users