When the size,purchasing power,and profiles of a market segment can be determined,it possesses the requirement of being ________.
A)measurable
B)accessible
C)substantial
D)actionable
E)observable

Question

Quizplus · Accepted Answer

The requirement described matches the characteristic of being measurable, meaning that the segment can be quantified or evaluated in terms of its size, purchasing power, and other relevant aspects. The other options do not fully capture the same idea: accessible refers to how easy it is to reach or communicate with the segment, substantial refers to the segment's potential profitability or attractiveness, actionable refers to whether the segment can be effectively targeted with marketing efforts, and observable refers to whether the segment's behavior or characteristics can be perceived or monitored.

When the Size,purchasing Power,and Profiles of a Market Segment Can