When a market segment is large or profitable enough to serve, it is termed ________.
A) measurable
B) accessible
C) substantial
D) actionable
E) differentiable

Question

Quizplus · Accepted Answer

A market segment is considered substantial when it is large and/or profitable enough to serve. This means that it offers potential for generating significant revenue and growth for the company. A segment that is not substantial may not be worth pursuing as it may not offer enough potential for return on investment. Measurable, accessible, actionable, and differentiable are also important characteristics of market segments, but they do not necessarily determine whether a segment is substantial or not.

When a Market Segment Is Large or Profitable Enough to Serve