The market segments your company is targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.Therefore,these segments are ________.
A)accessible
B)measurable
C)reachable
D)differentiable
E)observable

Question

Quizplus · Accepted Answer

Market segments that respond differently to different marketing mix elements and programs are said to be differentiable. It means that the segments are identifiable and have unique characteristics that distinguish them from each other. This is an important factor when designing marketing strategies as it helps to tailor the marketing mix to the specific needs and preferences of each segment. Accessible, measurable, reachable and observable are also important criteria for market segmentation, but they do not directly relate to the concept of distinguishing segments based on their responses to marketing efforts.

The Market Segments Your Company Is Targeting Are Conceptually Distinguishable