When New Port Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.
A)undifferentiated
B)differentiated
C)individual
D)mass
E)niche

Question

Quizplus · Accepted Answer

New Port Shipping is targeting several segments, and designing separate offers for each one, which fits the definition of differentiated marketing. In undifferentiated marketing (A), a company targets the entire market with a single offer. Individual marketing (C) involves customizing products for each individual customer, which is not feasible for New Port Shipping. Mass marketing (D) also refers to the targeting of the entire market with a single offer, like undifferentiated marketing. Niche marketing (E) involves targeting a small, specific segment of the market, which is different from New Port Shipping's strategy of targeting multiple segments.

When New Port Shipping Uses Segmented Marketing,it Targets Several Segments