Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?
A)services differentiation
B)channel differentiation
C)people differentiation
D)product differentiation
E)price differentiation

Question

Quizplus · Accepted Answer

Channel differentiation refers to the way a firm designs its distribution coverage, expertise, and performance to gain a competitive advantage. This can include things like exclusive partnerships, specialized distribution channels, and superior customer service in the distribution process.

Which Type of Differentiation Is Used to Gain Competitive Advantage