'Less-for-much-less' positioning involves meeting consumers' ________.
A)quality performance requirements at a lower price
B)lower quality requirements in exchange for a lower price
C)lower quality requirements at the lowest possible price
D)high quality requirements at a discounted rate
E)high quality requirements at the lowest possible price

Question

Quizplus · Accepted Answer

'Less-for-much-less' positioning involves offering lower quality products or services in exchange for a lower price, thereby meeting consumers' lower quality requirements.

'Less-For-Much-Less' Positioning Involves Meeting Consumers' ________