Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?
A)mission statement
B)vision statement
C)differentiation statement
D)positioning statement
E)statement of intent

Question

Quizplus · Accepted Answer

A positioning statement is specifically designed to differentiate a product or brand from its competitors within a specific category, by highlighting its unique selling proposition or point-of-difference. It starts by stating the product's membership in the category and then focuses on what sets it apart from competitors.

Which Type of Statement First States the Product's Membership in a Category