Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit and the major brands that deliver each benefit.What is this segmentation method called?
A)benefits sought
B)user status
C)age and life-cycle
D)psychographic
E)demographic

Question

Quizplus · Accepted Answer

This segmentation method is called benefits sought, where customers are grouped based on the benefits or value they seek from a product or service. In this case, the assignment is to identify the major benefits people seek in product classes, the types of people who look for each benefit, and the major brands that deliver each benefit.

Your Current Assignment at York Foods Is to Find the Major