Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?
A)undifferentiated
B)differentiated
C)mass
D)concentrated
E)geographically dispersed

Question

Quizplus · Accepted Answer

Sanguine Services is practicing a concentrated marketing strategy where it is targeting two small niches with its limited resources. This strategy allows the company to fully concentrate its efforts and resources on a specific target market, increasing the chances of success and profitability.

Sanguine Services Practices a Marketing Strategy Where Its Limited Resources