Business and consumer marketers use the same set of variables to segment their markets.

Name: Business and consumer marketers use the same set of variables to segment their markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While there may be some overlap in the variables used to segment business and consumer markets, there are some key differences as well. Business marketers may segment by industry or company size, while consumer marketers may segment by demographic or psychographic factors.

Business and Consumer Marketers Use the Same Set of Variables