There are many exceptions to the geographic segmentation assumption that consumers in nations close to one another will have many common behaviours and traits.

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While geographic segmentation can be a useful tool in marketing, there are many exceptions to the assumption that consumers in neighbouring nations will have many similarities in terms of their behaviours and preferences. Factors such as language, culture, religion, socioeconomic status, and historical events can all play a role in creating unique consumer segments within and across borders. Therefore, it is important for marketers to take a more nuanced approach to segmentation that considers these factors as well as more traditional geographic variables.

There Are Many Exceptions to the Geographic Segmentation Assumption That