Because there is such variation among the economies of countries around the world,it is not practical to segment international markets on the basis of economic factors.

Question

Quizplus · Accepted Answer

Segmenting international markets based on economic factors is practical as it allows businesses to tailor their strategies to different economic conditions, such as income levels, economic stability, and growth potential, which can significantly impact consumer behavior and market opportunities.

Because There Is Such Variation Among the Economies of Countries