For market segments to be useful,they must be measurable,accessible,substantial,differentiable,and actionable.

Question

Quizplus · Accepted Answer

These are the five criteria that market segments must meet in order to be effective. Measurability refers to the ability to identify and quantify the characteristics of a given segment, while accessibility means that the segment can be reached and served effectively. Substantiality refers to the fact that the segment is large enough to be worth targeting, while differentiation means that the segment is distinct from other segments and has unique needs or preferences. Finally, actionability means that the marketer can design and implement strategies to appeal to the segment and achieve measurable results.

For Market Segments to Be Useful,they Must Be Measurable,accessible,substantial,differentiable,and Actionable