Though the use of mass marketing has been widespread in the past 100 years,for centuries consumers were served as individuals as businesses practiced individual marketing.

Name: Though the use of mass marketing has been widespread in the past 100 years,for centuries consumers were served as individuals as businesses practiced individual marketing.
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Before mass marketing became prevalent in the past 100 years, businesses practiced individual marketing where consumers were served as individuals.

Though the Use of Mass Marketing Has Been Widespread in the Past