Mass marketing is becoming the marketing principle for the twenty-first century.

Question

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Mass marketing is no longer the marketing principle for the twenty-first century as consumers are increasingly looking for personalized and targeted marketing messages. Marketers are now adopting a more customer-centric approach and using data-driven strategies to deliver customized experiences to individual consumers. This shift towards personalized marketing is known as one-to-one marketing.

Mass Marketing Is Becoming the Marketing Principle for the Twenty-First